How do older people like to be addressed? The same as the rest of us!

Ideas
Whether you are reviewing and setting your annual sales and marketing plan, or if you.

Ideas
Whether you are reviewing and setting your annual sales and marketing plan, or if you.

Ideas
Whether you are reviewing and setting your annual sales and marketing plan, or if you.

How do older people like to be addressed? The same as the rest of us!

Tuesday, September 20, 2016

This is very straightforward. They do, in fact, want to be addressed in the same way as we all do.

Older people wish to be wooed in ways which are:

  • entertaining
  • humourous
  • factual
  • intelligent
  • informative
  • honest
  • respectful

And they don't want to be addressed in tones which are:

  • pushy
  • exaggerated
  • demeaning
  • patronising
  • preaching
  • intelligence insulting

So please bear this in mind when working on your next campaign. It will pay dividends.

For more information, contact hello@maturethinking.co.uk

Get in touch!

Enquire Now