Ideas
Whether you are reviewing and setting your annual sales and marketing plan, or if you.
Ideas
Whether you are reviewing and setting your annual sales and marketing plan, or if you.
Ideas
Whether you are reviewing and setting your annual sales and marketing plan, or if you.
Vend recently published their top trends and predictions for retailers in 2016, but how many of them consider older customers and how they might benefits from such trends? Let's consider them one by one:
- Retailers will accept more payment options. This is great for the younger consumer, but how many older people have or will in the future adopt contactless payments, not to mention other more technological options. If we want this to happen, we have to help the older consumer to understand the various payment options and to make the stress free to use.
- Mobiles are being used more and more to notify customers when click and collect items are ready for collection. This is a great innovation and one which could be highly beneficial for older people, as they will know exactly when their goods will be ready. However, retailers still need delivery to home options for those who do not have the mobility or the time to click and collect themselves
- Using iPads as POS in store. This is another helpful innovation, enabling staff to add additional tills at peak times by merely switching on additional iPads. Staff must recognise, however, that not everyone is as tech savvy or able to understand that iPads can work as tills. Aplle do this well in their stores, where they use such payment technology without being patronising
- Loyalty rewards will be instant and mobile. This is great to encouraging on the spot purchase and instant gratification, but older people with more time on their hands enjoy browsing in catalogues, online and in-store and will still enjoy collecting rewards and receiving vouchers.
- Social media will form a larger and ever-growing part of the sales process. Yes, it will and it should, but again, different age groups consume social media in different ways and retailers must consider this.
The new retail trends can be of enormous benefit to the older consumer and therefore to those who sell to them, but we must be careful to make the tech serve the strategy to consumer segments and not vice versa.
For more information, contact hello@maturethinking.co.uk
